Advanced General Management Programme
Build the cross-functional perspective, strategic judgement, and business leadership capability required to take on broader mandates and drive enterprise impact in a rapidly evolving business environment.
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Programme Overview
Key Takeaways
Gain the Capabilities That Broader Leadership Demands
- Move from functional thinking to business thinking, evaluating decisions through multiple stakeholder and value-creation lenses
- Apply managerial judgement under uncertainty, using economic, analytical, and decision frameworks to navigate trade-offs and competing priorities
- Integrate perspectives across marketing, finance, operations, technology, and people to assess and act on business problems as a whole
- Influence peers, stakeholders, and teams more effectively, leading organisations and change with credibility and political intelligence
- Build the confidence and capability for broader mandates, including business leadership and P&L-linked roles
Why ISB Executive Education?
#12
Globally
SOURCE: FT Business School Ranking 20252500+
Programmes delivered
110K+
Leaders nurtured
Programme Highlights
Experience a distinctive blend of strategic learning, leadership development, and real-world exposure designed to transform functional experts into enterprise leaders.
Learner Profiles
Functional Leaders in Transition
High-Potential Leaders
Entrepreneurs and Business Leaders
- Functional leaders moving into broader business or general management roles
- Mid-level executives with growing cross-functional responsibilities who are increasingly being asked to make decisions beyond their domain
- Business unit contributors preparing for P&L ownership or integrative leadership roles
- Senior Managers, AVPs, GMs, and Functional Heads with scaling responsibilities
- Product, Business, and Regional Leaders identified for broader business responsibility and accelerated leadership progression
- Operations, Sales, Marketing, Finance, HR, or Technology leaders moving into integrative roles
- Entrepreneurs seeking rigorous, structured general management capability to scale their organisations more effectively
- Second-generation business leaders preparing to take on broader organisational and strategic responsibility
Curriculum
The curriculum unfolds across four phases and ten modules, progressing from cross-functional foundations to integrated general management thinking.
Module 1: Managerial Judgment, Economics and Decision Making Under Uncertainty
- Evaluate decisions under uncertainty by recognising cognitive biases and structural constraints
- Construct decision frames that hold up under peer and leadership scrutiny
- Differentiate between situations that call for analytical rigour and those that require judgement under incomplete information
Module 2: Cross-Functional Value Creation: Markets, Capital and Operations
- Integrate perspectives across marketing, finance, and operations to assess business problems as a system
- Analyse the knock-on effects of functional decisions on value creation across the organisation
- Justify resource and trade-off choices using cross-functional logic rather than departmental reasoning
Module 3: Corporate Strategy and Competitive Advantage
- Assess your organisation's strategic position using industry structure, capabilities, and competitive logic
- Compare growth, diversification, and positioning choices against criteria for strategic coherence
- Recommend resource-allocation decisions that build durable advantage
Module 4: Strategy in the Digital Economy: AI, Platforms and Business Model Innovation
- Evaluate AI and platform dynamics through a business lens to identify genuine competitive shifts in your industry
- Design business model adaptations that respond to digital disruption, ecosystem competition, and data strategy
- Distinguish between digital opportunities that create real value and those that generate noise
Module 5: Growth, Innovation and Sustainable Value Creation
- Formulate an innovation portfolio approach that balances short-term growth with long-term resilience
- Defend sustainability as a strategic choice rather than a compliance obligation
- Synthesise stakeholder capitalism principles into business strategy and leadership decision-making
Module 6: Leading Organisations: Power, Culture and Transformation
- Diagnose why organisations resist change even when strategic logic is clear
- Mobilise stakeholders across levels using influence, political intelligence, and credible sponsorship
- Lead cultural transformation in ways that shift behaviour, not just intent
Module 7: Leadership Communication, Influence and High-Stakes Stakeholder Management
- Negotiate outcomes in high-stakes, cross-functional situations where formal authority is insufficient
- Persuade senior and diverse stakeholders using structured communication and executive presence
- Manage difficult conversations and conflict with precision, composure, and strategic intent
Module 8: Strategy Execution and Performance Leadership
- Translate strategic priorities into operating plans with clear accountability and performance rhythm
- Identify execution bottlenecks and redesign operating mechanisms to remove them
- Lead teams through implementation trade-offs without losing strategic coherence
Module 9: General Management Integration
- Synthesise learning across strategy, finance, operations, and leadership into integrated responses to complex business problems
- Construct cross-functional solutions that reflect general management thinking rather than functional expertise
- Critique peer recommendations using multi-domain reasoning and evidence-based challenge
Module 10: General Management Capstone
- Produce an integrated strategic recommendation in response to a high-stakes, ambiguous business challenge
- Defend your analysis and conclusions before a faculty panel under conditions of rigorous scrutiny
- Demonstrate readiness for broader business leadership roles
Note: Courses and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.
What You Will Gain
Certificate
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
Programme Eligibility: Diploma/Bachelor's degree (10+2+3/4) or equivalent from a recognised university; Minimum 6 years post-degree work experience
ISB Executive Alumni Benefits
On successful completion of this programme, participants gain the ISB Executive Alumni status. The privileges of this exclusive community include:
ISB email and other benefits
- Exclusive ISB Executive Education email ID to connect with your network
- 10% discount on other ISB Executive Education programmes
- 20% discount on ISB Online programmes
- Access to ISB Executive Education alumni support team over email
Access to resources
- ISB Executive Education Alumni portal
- Podcasts, async content, articles, newsletters and more
- Exclusive Invitations to events like MasterClasses, webinars and conferences
Networking and continuous learning
- Networking via ISB Executive Network Group on LinkedIn
- Connect with peers via the ISB Executive Education Alumni Portal
- Access to city-level alumni chapters and SIGs
- Opportunity to be a guest speaker at ISB Executive Education events
Programme Faculty
Deepa Mani
Professor, Information Systems, ISB
Shilpa Aggarwal
Associate Professor, Economics and Public Policy, ISB
Pranav Jindal
Associate Professor, Marketing, ISB
Hariom Manchiraju
Associate Professor, Accounting, ISB
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