AI in Business: Fundamentals to Applications

Gain practical fluency in AI and machine learning, apply generative AI tools, automate workflows, and improve decision-making to drive innovation and efficiency across business functions.

Applications close on May 21, 2026

Get Your Brochure

I am interested in this Programme for

First Name*

Last Name*

Mobile Number*

Email*

Work Experience*

City*

By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from ISB Executive Education about this programme and other relevant programs. Privacy Policy

First Name*

Last Name*

Mobile Number*

Email*

Work Experience*

Designation*

City*

Organisation*

By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from ISB Executive Education about this programme and other relevant programs. Privacy Policy

Dates:Jun 20 - Nov 8, 2026

Duration:20 WeeksLive Online and Self-paced

Fees:₹1,39,600 + taxes

GST will be charged at checkoutFinancing options available

Eligibility:With 3+ years of work experience

Graduate or equivalent diploma (10+2+3/4) from a recognised universityDocuments Required to Apply

Programme Overview

Professionals engaged in a public policy discussion

Understanding How AI Creates Business Value

Organisations across industries are experimenting with artificial intelligence to improve productivity, automate tasks, and generate new insights. However, many professionals encounter AI tools without a clear understanding of how these systems work or how they can be applied meaningfully within everyday business processes. Bridging this gap between experimentation and practical application is becoming increasingly important in a technology-driven workplace.

The Certificate Programme in AI in Business: Fundamentals to Applications helps professionals build a structured understanding of AI and its business applications. By exploring machine learning concepts, generative AI tools, automation, and real-world use cases, participants learn how to integrate AI into workflows, enhance decision-making, and create value across functions.

Key Takeaways

Explore the business potential of artificial intelligence

The programme equips you to:

Understand the fundamentals of artificial intelligence and machine learning in business contexts
Use generative AI tools to enhance creativity, productivity, and decision-making
Automate workflows using AI agents and intelligent systems
Apply AI techniques across functions such as marketing, operations, and customer insights
Identify ethical considerations and future trends shaping the responsible use of AI

Public policy professionals in a strategic session

Why ISB Executive Education?

#12

Globally

Source: FT Global MBA Rankings 2026

2500+

Programmes delivered

110K+

Leaders nurtured

Programme Highlights

Experience AI learning tailored for professionals; flexible, immersive, and focused on real-world application to drive meaningful business innovation and impact.

Modules by ISB Faculty

Access asynchronous content by ISB faculty, designed for flexible, self-paced learning

Online Sessions by Industry Experts

Engage in live-virtual sessions offering interactive learning and real-time insights from leading experts

Action Learning Project with ISB Faculty Mentors

Learn experientially with hands-on projects with ISB faculty mentors

20+

Demos

Explore demos that illustrate key concepts through practical examples and real-world applications

MasterClasses

Gain strategic insights through exclusive MasterClasses, designed to deepen your understanding and enhance your professional capabilities

1 / 5

Learner Profiles

Early to Mid-career Professionals

Functional Experts Exploring AI Applications

Entrepreneurs and Innovation Leaders

Professionals across marketing, finance, operations, product, and strategy roles
Individuals seeking to integrate AI into everyday business decisions and workflows

Professionals aiming to stay competitive in a technology-driven workplace

Non-technical professionals in domains such as HR, legal, and consulting
Specialists looking to apply AI tools within their functional responsibilities

Professionals seeking practical understanding of AI for business use cases

Start-up founders exploring AI to scale products and operations
Business owners seeking automation and efficiency through AI tools

Innovators aiming to leverage generative AI for new solutions and ideas

Curriculum

Explore AI fundamentals, generative models, automation, and ethics through courses that blend theory with hands-on practice to apply AI effectively in diverse business environments.

Course 1: Introduction to Artificial Intelligence and Machine Learning

Understand the foundations, history, and scope of AI and machine learning
Differentiate between supervised, unsupervised, and reinforcement learning
Explore neural networks and deep learning architectures
Examine real-world AI applications across industries

Course 2: Introduction to Python (Optional)

Learn Python basics for data analysis and AI applications
Work with data using key libraries
Apply statistical methods to explore and analyse datasets
Build and evaluate simple predictive models

Course 3: Generative AI

Understand the principles and models behind generative AI
Practice prompt engineering to optimise AI outputs
Use tools such as ChatGPT, DALL-E, and Midjourney
Explore generative AI applications across business and creative domains

Course 4: AI Agents and Automation

Understand how AI agents automate business processes
Identify opportunities to automate repetitive tasks
Design AI-powered workflows for cross-functional operations
Implement automation to improve efficiency and productivity

Course 5: Applications of AI in Business

Apply AI tools to enhance decision-making and productivity
Explore AI use cases across marketing, operations, and product development
Use AI-driven insights to improve customer understanding
Implement AI strategies to drive innovation and efficiency

Course 6: AI Ethics and Future Trends

Understand ethical challenges associated with AI adoption
Identify bias and risks in AI systems
Apply responsible AI practices and safeguards
Explore emerging trends shaping the future of AI

Note: Courses and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.

What You Gain

Programme Certificate

Completing all courses in the programme awards you the prestigious Programme Certificate, recognising your hard work and symbolising your professional growth. (For illustrative purposes only).

Course Certificate

Completion of a course awards you a Course Certificate, a recognition of your advancement in an area within the programme. (For illustrative purposes only).

Digital Badge

Celebrate and share your progress with micro-certifications for timely completion of modules within each course. (For illustrative purposes only).

1 / 3

Programme Eligibility: Diploma/Bachelor's degree (10+2+3/4) or equivalent from a recognised university; Minimum 3 years post-degree work experience

ISB Online Alumni Benefits

On successful completion of this programme, participants gain the ISB Online Alumni status. The privileges of this exclusive community include:

Community and Network Access

Participants gain access to the ISB Online Alumni portal and the ISB Online Network LinkedIn group, enabling continued connections with senior leaders and entrepreneurs while fostering meaningful peer connections and professional exchange.

Professional Support and Engagement

Members get access to the ISB Online Alumni Engagement team via email, ensuring continued assistance and a direct channel for programme-related guidance, updates, and engagement opportunities.

Learning and Knowledge Resources

The Online Alumni network community receives curated newsletters and regular updates designed to support ongoing learning. Members stay informed about insights from faculty and industry experts through knowledge resources shared periodically.

Beyond the Classroom

Participants are eligible to attend masterclasses delivered by ISB faculty and industry leaders and receive programme fee benefits, including a 5% discount on ISB Executive Education programmes and a 20% discount on ISB Online programmes. 

Note: Alumni/network benefits are subject to ISB policy and may change without prior notice. 

1 / 4

Programme Faculty

Vandith Pamuru

Assistant Professor, Information Systems, ISB

Sumeet Kumar