AI in Business: Fundamentals to Applications
Gain practical fluency in AI and machine learning, apply generative AI tools, automate workflows, and improve decision-making to drive innovation and efficiency across business functions.
Avail early enrolment benefit by enrolling before Apr 15, 2026
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Programme Overview
Key Takeaways
Explore the business potential of artificial intelligence
The programme equips you to:
- Understand the fundamentals of artificial intelligence and machine learning in business contexts
- Use generative AI tools to enhance creativity, productivity, and decision-making
- Automate workflows using AI agents and intelligent systems
- Apply AI techniques across functions such as marketing, operations, and customer insights
- Identify ethical considerations and future trends shaping the responsible use of AI
Why ISB Executive Education?
Globally
Source: FT Global MBA Rankings 2026Programmes delivered
Leaders nurtured
Programme Highlights
Experience AI learning tailored for professionals; flexible, immersive, and focused on real-world application to drive meaningful business innovation and impact.
Learner Profiles
- Professionals across marketing, finance, operations, product, and strategy roles
- Individuals seeking to integrate AI into everyday business decisions and workflows
- Professionals aiming to stay competitive in a technology-driven workplace
- Non-technical professionals in domains such as HR, legal, and consulting
- Specialists looking to apply AI tools within their functional responsibilities
- Professionals seeking practical understanding of AI for business use cases
- Start-up founders exploring AI to scale products and operations
- Business owners seeking automation and efficiency through AI tools
- Innovators aiming to leverage generative AI for new solutions and ideas
Curriculum
Explore AI fundamentals, generative models, automation, and ethics through courses that blend theory with hands-on practice to apply AI effectively in diverse business environments.
Course 1: Introduction to Artificial Intelligence and Machine Learning
- Understand the foundations, history, and scope of AI and machine learning
- Differentiate between supervised, unsupervised, and reinforcement learning
- Explore neural networks and deep learning architectures
- Examine real-world AI applications across industries
Course 2: Introduction to Python (Optional)
- Learn Python basics for data analysis and AI applications
- Work with data using key libraries
- Apply statistical methods to explore and analyse datasets
- Build and evaluate simple predictive models
Course 3: Generative AI
- Understand the principles and models behind generative AI
- Practice prompt engineering to optimise AI outputs
- Use tools such as ChatGPT, DALL-E, and Midjourney
- Explore generative AI applications across business and creative domains
Course 4: AI Agents and Automation
- Understand how AI agents automate business processes
- Identify opportunities to automate repetitive tasks
- Design AI-powered workflows for cross-functional operations
- Implement automation to improve efficiency and productivity
Course 5: Applications of AI in Business
- Apply AI tools to enhance decision-making and productivity
- Explore AI use cases across marketing, operations, and product development
- Use AI-driven insights to improve customer understanding
- Implement AI strategies to drive innovation and efficiency
Course 6: AI Ethics and Future Trends
- Understand ethical challenges associated with AI adoption
- Identify bias and risks in AI systems
- Apply responsible AI practices and safeguards
- Explore emerging trends shaping the future of AI
Note: Courses and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.
What You Gain
Programme Certificate
Completing all courses in the programme awards you the prestigious Programme Certificate, recognising your hard work and symbolising your professional growth. (For illustrative purposes only).
Course Certificate
Completion of a course awards you a Course Certificate, a recognition of your advancement in an area within the programme. (For illustrative purposes only).
Digital Badge
Celebrate and share your progress with micro-certifications for timely completion of modules within each course. (For illustrative purposes only).
Programme Eligibility: Diploma/Bachelor's degree (10+2+3/4) or equivalent from a recognised university; Minimum 3 years post-degree work experience
ISB Online Alumni Benefits
On successful completion of this programme, participants gain the ISB Online Alumni status. The privileges of this exclusive community include:
Community and Network Access
Participants gain access to the ISB Online Alumni portal and the ISB Online Network LinkedIn group, enabling continued connections with senior leaders and entrepreneurs while fostering meaningful peer connections and professional exchange.
Professional Support and Engagement
Members get access to the ISB Online Alumni Engagement team via email, ensuring continued assistance and a direct channel for programme-related guidance, updates, and engagement opportunities.
Learning and Knowledge Resources
The Online Alumni network community receives curated newsletters and regular updates designed to support ongoing learning. Members stay informed about insights from faculty and industry experts through knowledge resources shared periodically.
Beyond the Classroom
Participants are eligible to attend masterclasses delivered by ISB faculty and industry leaders and receive programme fee benefits, including a 5% discount on ISB Executive Education programmes and a 20% discount on ISB Online programmes.
Note: Alumni/network benefits are subject to ISB policy and may change without prior notice.
Programme Faculty
Vandith Pamuru
Assistant Professor, Information Systems, ISB
Sumeet Kumar
Assistant Professor, Information Systems, ISB
Narasimha M
Vice President, Head Data Science AI 100 Leader | Speaker | Startup Mentor
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