Business Storytelling and Executive Presence
Built for professionals responsible for influencing decisions, this programme helps you communicate with clarity, craft compelling narratives, and strengthen executive presence in high-impact situation.
Applications close on April 15, 2026
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Programme Overview
Key Takeaways
Strengthen Your Influence Through Story and Presence
Gain the capabilities required to communicate with clarity and authority:
- Craft compelling business stories that connect ideas to action
- Present data and complex information with clarity and impact
- Develop executive presence through voice, body language, and emotional intelligence
- Build a distinctive personal brand aligned with leadership goals
- Strengthen persuasive communication across presentations, meetings, and stakeholder interactions
Why ISB Executive Education?
Globally
SOURCE: FT Global MBA Ranking 2026Programmes delivered
Leaders nurtured
Programme Highlights
Learner Profiles
- Professionals responsible for presenting ideas, influencing stakeholders, and driving alignment across teams
- Managers seeking to communicate complex concepts with clarity and conviction
- Leaders looking to strengthen credibility and influence in high-stakes discussions
- Product managers, customer success leaders, and R&D professionals presenting ideas to varied audiences
- Professionals translating technical or complex information into clear business narratives
- Leaders seeking to strengthen communication impact across functions
- Startup founders and business owners shaping compelling narratives for investors, partners, and customers
- Entrepreneurs seeking to strengthen their ability to communicate vision and strategy
- Business leaders looking to build credibility and executive presence
Class Profile
Learner Stories
"I realised just how powerful authenticity is in storytelling. Stories create a bridge between ideas and action, shaping how others think and feel. Learning alongside diverse peers made the experience even more enriching."
"One of the most valuable takeaways for me was the heightened awareness of how I communicate — both in content and delivery. The tools and frameworks shared will help me inspire my team and align decisions more strategically."
"The programme strengthened my executive presence, helping me project confidence and clarity to build trust and lead in crisis."
Curriculum
The curriculum covers storytelling foundations, presence-building techniques, narrative design, and personal branding to strengthen how leaders communicate, influence decisions, and engage diverse audiences.
Module 1: Building Blocks of Executive Presence
- Understand what defines executive presence in leadership contexts
- Examine the limitations of popular executive presence models
- Develop behaviours that strengthen credibility and authority in professional settings
Module 2: Advanced Techniques to Elevate Business Stories
- Learn powerful storytelling techniques used by influential leaders
- Structure business narratives to engage and persuade stakeholders
- Adapt storytelling techniques for varied leadership contexts
Module 3: Building Narratives Around Data
- Present data to inspire clarity and informed decision-making
- Translate complex analysis into compelling business narratives
- Simplify information while retaining rigour and relevance
Module 4: Going Beyond the Visible Dimensions of Executive Presence
- Identify common derailers that weaken executive presence
- Build self-awareness through reflection and peer feedback
- Develop authenticity and gravitas in professional settings
Module 5: Personal Branding
- Define your personal brand and unique value proposition
- Craft and deliver a compelling personal brand story
- Align communication style and messaging with leadership goals
Note: Modules and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.
What You Will Gain
Certificate
On successful completion of the programme, you will be awarded a programme completion certificate from ISB Executive Education, a formal recognition of your professional development.
Programme Eligibility: Graduate or equivalent diploma qualification (10+2+3) from a recognised university; 5+ years of work experience
ISB Executive Network Benefits
On completing this programme, you will join the ISB Executive Network, a global community of senior executives and entrepreneurs. The benefits include:
Community and Network Access
Participants gain access to the ISB Executive Network LinkedIn group, enabling continued connection with senior leaders and entrepreneurs and fostering meaningful peer engagement and professional exchange.
Professional Support and Engagement
Members retain access to the ISB Executive Education support team via email, ensuring continued assistance and a direct channel for programme-related guidance, updates, and engagement opportunities.
Learning and Knowledge Resources
The Executive Network provides curated newsletters and regular updates designed to support ongoing learning. Members stay informed about insights from faculty and industry experts through knowledge resources shared periodically.
Beyond the Classroom
Participants are eligible to attend masterclasses delivered by ISB faculty and industry leaders and receive fee benefits, including a 5% programme fee benefit on ISB Executive Education programmes and a 10% programme fee benefit on ISB Online programmes.
Programme Faculty
Rajesh Pandit
Visiting Faculty, ISB
Founding Associate Schools
Associate Schools
Accreditations
