Chief Growth and Marketing Officer Programme
Built for senior growth and marketing leaders, the programme equips you to transcend functional roles, harness digital and AI, and architect enterprise-wide growth strategies.
Avail early enrolment benefit by enrolling before Apr 9, 2026
Get Your Brochure
I am interested in this Programme for
Programme Overview
Key Takeaways
Reimagine How You Drive Growth and Shape Markets
Gain the skills and perspective to deliver enterprise-wide impact:
- Develop a customer-anchored perspective that links insights to market strategy and enterprise goals
- Evaluate and align growth decisions by integrating financial, pricing, operational, and macroeconomic inputs
- Harness digital models and AI applications to drive marketing and business outcomes with strategic impact
- Bring coherence across brand, market, and channel strategies to strengthen go-to-market systems
- Enhance cross-functional influence through storytelling, negotiation, and stakeholder alignment, applying insights through the Business Leadership Challenge
Why ISB Executive Education?
Globally
SOURCE: FT Business School Ranking 2026Programmes delivered
Leaders nurtured
Programme Highlights
Learner Profiles
- AVPs, VPs, and Directors fast-tracking into senior growth and marketing leadership roles
- Leading brand, demand, and go-to-market strategies across competitive markets
- Driving sustainable growth through customer-centric and data-informed decisions
- Executives responsible for product innovation, customer experience, or sales leadership
- Building competitive advantage through integrated growth, marketing, and innovation strategies
- Aligning customer insight, technology, and execution to scale business impact
- Founders and entrepreneurs scaling businesses through innovative, data-driven marketing
- Growth and marketing leaders transitioning into broader strategy and innovation roles
- Consultants advising organisations on customer-centric growth and global market complexity
Class Profile
Learner Stories
"Predictive analysis, churn models, and propensity models are all built into the CDP solutions I consult on, but I was never aware of the use cases where I should be speaking about them. This programme helped me empathise more and bring out the right solutions and features to the market. The diverse cohort, fresh perspectives from professors, and the case studies made the learning very rich and impactful."
"The Chief Growth and Marketing Officer Programme enabled me to explore alternative strategies and broaden my perspective on decision-making in a dynamic marketing environment. The sessions with faculty introduced new ways of approaching problems, while the case studies and simulations provided practical exposure to real-world scenarios. The programme offered a comprehensive view of the marketing function, helping me connect theory with application in my role."
"The programme brought together marketing and growth, showing how the two are closely linked in practice. It addressed the need for marketers to expand beyond traditional approaches, with modules ranging from customer-centric decision-making to negotiation as part of business impact. The peer group included marketers from B2B, B2C, and advertising industries, which added valuable perspectives. A key learning was applying AI and ML models to draw insights from data at scale and integrating these into marketing communication strategies to shape clear and effective narratives. "
Curriculum
The curriculum blends customer strategy, execution discipline, digital & AI transformation, brand leadership, and cross-functional influence, reinforced with applied Business Leadership Challenges for real-world impact.
Module 1: The Customer-Centric CGMO
The journey begins by reframing the CGMO's role around customer value creation.
- Explore how customer journeys, segmentation, behavioural insight, and customer management strategies shape meaningful growth decisions
- Experience an on-campus immersion that deepens focus on customer-centricity
- Gain perspectives on behavioural science, product-led growth, and competitive positioning that lay a strong foundation for customer-centric thinking across functions
Module 2: Strategic Intelligence and Execution
This module equips participants to translate strategic ambition into executional discipline.
- Sharpen your ability to make informed trade-offs through sessions on financial reasoning, macroeconomic signals, pricing strategy, and operational alignment
- Master storytelling as a strategic capability, particularly through the lens of brand storytelling
- Learn how narrative can be effectively used to align teams, influence stakeholders, and build clarity around growth priorities
Module 3: Digital and AI-Enabled Transformation
This module focuses on how digital transformation and emerging technologies are reshaping the growth landscape.
- Explore the evolution of digital business models and strategic approaches to scaling in the digital era
- Discover practical applications of AI, particularly in marketing and growth functions
- Develop a clear understanding of where digital and AI interventions can create value and how to integrate these tools into customer and growth strategies
Module 4: Brand, Market and Channel Leadership
This module focuses on how brand strategy, market development, customer experience, and channel architecture come together to support scalable growth.
- Examine omni-channel design and performance marketing as key components of an integrated growth strategy
- Explore sustainability initiatives and their impact on brand equity and customer loyalty
- Master sales enablement techniques that function as interlinked drivers of brand equity and commercial performance
Module 5: Enterprise Leadership and Influence
The final module emphasizes enterprise-wide leadership and cross-functional influence.
- Work through frameworks for stakeholder alignment, strategic negotiation, and multicultural collaboration
- Experience an immersive learning environment that supports reflection, synthesis, and integration of insights across the journey
- Culminate your learning experience with final presentations of the Business Leadership Challenge
Note: Modules and topics are subject to change based on our faculty recommendations to keep the content contextual and relevant to the evolving environment.
What You Will Gain
Certificate
On successful completion of the programme, you will be awarded a programme completion certificate from ISB Executive Education, a formal recognition of your professional development.
Programme Eligibility: Diploma/Bachelor's degree (10+2+3) or equivalent from a recognised university; Minimum 10+ years post-degree work experience
ISB Executive Alumni Benefits
On successful completion of this programme, participants gain the ISB Executive Alumni status. The privileges of this exclusive community include:
ISB email and other benefits:
- Exclusive ISB Executive Education email ID to connect with your network
- 10% programme benefit on other ISB Executive Education programmes
- 20% programme fee benefit on ISB Online programmes
- Access to ISB Executive Education alumni support team over email
Access to resources:
- ISB Executive Education Alumni portal
- Podcasts, async content, articles, newsletters and more
- Exclusive Invitations to events like MasterClasses, webinars and conferences, amongst others
Networking and continuous learning:
- Networking opportunities via ISB Executive Network Group on LinkedIn
- Connect with your peers via the ISB Executive Education Alumni Portal
- Access to city-level alumni chapters and special interest groups (SIGs) via ISB Executive Education Alumni portal
- Opportunity to be a guest speaker at ISB Executive Education events
Programme Faculty
Pranav Jindal
Associate Professor, Marketing
Research Director - ISB Institute of Data Science (IIDS), ISB
Madhu Viswanathan
Associate Professor, Marketing
Executive Director - SRITNE
Research Director - ISB Institute
of
Data Science (IIDS), ISB
Manish Gangwar
Associate Professor, Marketing
Executive Director - ISB Institute of Data Science (IIDS)
Ramabhadran Thirumalai
Associate Professor of Finance (Practice)
Deputy Dean - Mohali Campus
Founding Associate Schools
Associate Schools
Accreditations
